Marketing your business on Twitter usually differs from marketing on other social media platforms. This is due to the fact that Twitter, as a platform, focuses more user interaction and open discussion that product or brand marketing. Twitter acts as a news-based platform and aims to provide its users with updated and timely information regarding any field they are interested in. This doesn’t mean big brands don’t use Twitter. In fact, they use it more as it allows them to connect with potential clients, endorsers, and influencers who could further publicize and expand the brand. Building a community on Twitter is always important to ensure success on the platforms. Having said that, let’s have a look at a few ways through which you can turn your Twitter marketing efforts into a success story.
Pick the right handle, profile photo, and header image
Twitter is all about impressions and how people perceive your brand on Twitter can impact your brand in both positive and negative ways. Thus, it is important to stand out at first glance. Your creativity and the ability to incorporate them into your brand identity plays a huge role in determining the future of your brands. Choosing a handle that highlights your brand personality is very important. Aesthetically, the look of your brand also says a lot about it. Using the logo as your profile picture isn’t enough, put some thought into choosing your header which would compliment your profile photo in a unique, interesting and aesthetic.
Optimize your bio to showcase your brand’s personality
Your bio one of the most important section of your profile as it basically gives you an opportunity to directly speak to your audience and give them a better idea of what your brands stand for. Keep your bio short and simple but don’t forget to touch upon all the key information you want to convey to your prospects.
Tweet during peak hours
Twitter, like any other social media site, has an optimum posting time but unlike other sites, Twitter has a much higher scrolling rate which means your post can go well below the ever-updating algorithm even before the peak hours arrive and your target audience gets to see your post. This results in a wasted effort and unsatisfied consumers as a result of a massive miscommunication.
Keep hashtag use to a minimum (and use the right ones)
It is a known fact by now that Twitter has a huge inclination towards promoting hashtags. In fact, Twitter was the first site bring the concept of hashtags to popular use on networking sites. This gives rise to the fairly common misconception that using more hashtags on Twitter would get you more views and visitors as you would be including viewers from a number of different searches. But what happens is exactly the opposite. Using too many longtail hashtags might initially get you a few extra page landings but most of these visitors will leave immediately after they find out that it isn’t what they were looking for. This will spike up your bounce rate really fast and eventually reduce your SEO ranking as Google will start rating you as less credible based on your data analytics.
Run some advanced searches
Twitter gives you the ability to search very specific tweets using its advanced search. You can search tweets with specific words in a particular order, phrases, hashtags, languages and much more. You must use this feature to track down other organizations, individuals or hashtags that supports or aligns with your model and develop an online community of mutual promotion.
Add videos to tweets to increase retweets
We all know video contents perform better than any other marketing content. This is especially true for Twitter which has over 62% of daily mobile users on it and also the highest scrolling speed amongst all social media sites. This makes videos the prime option to catch the viewer’s attention at a glance and gives you a better chance of pitching your brand.
Conduct polls to interact with followers
Your audience is important for the survival of your brand. Keeping them interested and adding value to the brand experience will only help you retain these users and eventually help you grow. The feedbacks they offer also helps you improve your brand in more meaningful ways. Conducting polls and interacting with your audience is a great way to provoke reviews and opinion out of your audience.
Twitter is a platform where brands can get the necessary exposure they need and many a brand have found success through effective Twitter marketing that has shown great results both in sales and branding efforts leading to more customers and higher sales. Twitter, today has become one of the most important branding platforms and is only expected to grow from this point in the future.