Over the years Facebook has evolved into a full-on advertising and marketing platform for businesses of all shapes and sizes across a variety of industries. This has made it mandate for any business to use Facebook as a stepping stone for all it’s digital marketing endeavors. As of the second quarter of 2018, Facebook has 2.23 billion monthly active users which makes it an excellent platform for businesses to showcase their brands and grow. So, if you’re looking to start a business or simply looking forward to reach a greater audience using online resources, Facebook is the perfect platform to start with. But it is also true that the presence of such a huge number of brands makes Facebook a highly competitive and unforgiving arena. It is easy to create a log in account and put your logo as the display picture but staying afloat and relevant in this digital supermarket is a challenge on its own. Here are a few things we think you should know before you go out and start conquering the world.
Use A Custom URL
The URL of your Facebook page might seem like a very small detail to concentrate on when you have a whole business to run but it is actually a very important aspect of how your audience perceives your brand. The auto-generated URL you receive when creating a new page on Facebook is usually a long directory address of your page on the site but Facebook grants you the option to alter it. Choosing a shorter and easy-to-type version is important as it makes it easier for the users to remember it and also adds a distinctiveness to your page. Use the name of your organization in your URL make it seem a tad bit more credible that people are more likely to trust. This increases your chances of acceptability among your prospects and helps grow your business.
Carve Your Niche
You have a target audience out of which you aim to generate leads through your social media marketing efforts. It is important to clearly define that audience as it will help you create a proactive community of users who are interested in the work you are doing. This will increase the activity and traffic on your profile, improve your SEO ratings and increase reach and engagement. Creating a responsive community is very important for any business on social media as it gives you an insight to what your customer’s expectations are and works as a feedback system for your social media marketing strategies.
Strike A Dialogue
It is very obvious that for any business to succeed, the marketers need to listen to what the customers are demanding. Your customers are your primary focus and must be treated that way. Engaging audience through trivia, quizzes, polls and questions work as great conversation starters as they build trust and adds brand value. Proactively interacting with your audience also serves a different purpose. It can increase your reach as well as sales. Remember that personal references are the best form of marketing and a happy customer is the best brand endorser who can potentially add more people and value to your brand and help you grow.
Respond To Feedback and Queries
It is not enough to engage audience by telling them your story. You might aim to entertain or educate them through valuable information and insight but for a communication to be effective, it needs to be two-way. It is no surprise that a proactive community will ask you questions that as a service provider you are expected to reply to. The feedback received might be positive or negative and must be treated with similar importance as it will give you a better idea of your target demography. The best way to do all this having an effective PR team which can interact and reply to the audience and provide them solutions as required by nurturing them through the process.
Optimize Posting Schedule
The success of any post you upload on a social media site depends greatly on the time you post it and the part of the world your target audience lives in. Every site has a predictable time when the traffic is maximum and that is your window. If your audience is in a different time zone to you, post according to heir daily routine not yours. The time of the day also affects the relevance of your post on a broader prospect depending on the kind of product or service you are offering. For your post to get maximum exposure, it must be posted in the most relevant time of the day with the maximum traffic. Scheduling your pre-posts is a norm that most marketers follow to avoid confusion while working with social media.
Use The Live Video Feature
With the latest update of the Facebook newsfeed algorithm, Facebook has made I clear that video marketing the way to go if you’re using Facebook to grow your business as videos tend to attract more engagement than images and text content combined. The marketing world has been stormed by video marketing and it is a trend that doesn’t seem to slow down anytime soon. Thus, marketers are coming up with new and exciting ways to engage audience with audio-visual promotions. One of the most useful tools Facebook provides you for this is the Live video feature. Live videos are usually unfiltered and raw and creates a sense relatability in the viewers. It takes your viewers to the center of the action and encourages huge amount of interaction within the community. The videos are best for event coverages, product launches and Q&A sessions due to its higher engagement rates.
Utilize The Ad manager
Facebook is a booming platform for marketing businesses of all kinds and the development team is aware of it. Thus, Facebook has come up with an Ad manager to help these brands grow in the site. The Ad manager provides a bunch of options for to advertise your brand and each have a special function. The features let you choose the kind of audience you are targeting covering all the phases of the buyer cycle and have appropriate messaging systems and layouts to achieve that. The ad manager has dedicated campaign plans for reach, awareness, traffic, engagement, leads generation, conversions, sales and many more that can help you achieve very specific goals through your marketing efforts.
Social media sites have already become a key player in marketing and each provide unique solutions to your marketing needs. Understanding and proper utilization of the tools they provide is necessary on the marketer’s part to ensure all the goals are fulfilled. Simply creating a Facebook page to have an online presence is no more enough in today’s competitive market and you would need to out-maneuver your competitors to get those leads and convert them into your customers. So, although Facebook provides you with a bunch of options to explore the real decision must be made by you that would determine the fate of your business.